Public+Service+Announcement

Public Service Announcement (PSA)
media type="custom" key="10669420" Camera Angles and Techniques Camera Movement 1 Camera Movement 2

Filming Vocabulary Filming Tips

Example of All Project Phases

Corny Example: Pony Express Corny Example: Hot Air Balloon

The Topics

 * 1) The //NEW// Fuel Efficient Transportation... Jetpacks
 * 2) Save Bigfoot
 * 3) Vacation at Hogwarts
 * 4) Watch Extreme Sports: MOON Edition
 * 5) Book Your African Photo Safari Now!
 * 6) Tornado Safety

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 * The TWIST...**
 * The group draws out of a hat for their **pre-production** topic.
 * Throw all topics in the hat, and draw out (not your own) for **production**.
 * Throw all topics in the hat, and draw out (not one your group has worked with before) for **final edit**.

** Primary Group Project: **

 * Video (aim for 30 seconds)

** Extension Independent Projects: **
Consider a marketing campaign. Collaboration with logo, color scheme, slogan, theme, target audience, etc. Look at Apple... website, commercial, packaging. All things Apple have the same look and feel.
 * Trifold Brochure
 * Billboard Design
 * Magazine Ad
 * Jingle

Phases of Group Project:

 * 1. Pre-Production (week 1)**
 * Define your audience.
 * Define the message you want to communicate in your PSA.
 * Research: Gather background information.
 * Write: Put together the script (narration and dialog) for your PSA
 * Storyboard: Make clear how you want everything to be put together. Use vocab and filming tips to help you.
 * List of what images/audio/text you need for the opening title slide, and closing credits.
 * List of how you want to do special effects... Example: Describe how to use green screen to make person appear they're flying.
 * Use this example to help you write specific filming notes.
 * Put all of your notes in the project folder. Make sure everything is clearly labeled.


 * 2. Production (week 2)**
 * Use the pre-production notes to determine what you need to get together.
 * Gathering raw images or background video to use with green screen
 * Take Raw Video using green screen.
 * Put all of your components in the project folder. You do NOT import anything into iMovie... That's the editors' job. Make sure everything is clearly labeled.
 * Getting your video off of the Flip camera

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 * 3. Editing (week 3)**
 * Use pre-production notes and production materials in the project folder to put together the final PSA.
 * Importing video into iMovie
 * Using Green Screen and PIP
 * Muting the background audio
 * Adding Jingles, Narration, Sound Affects, and Exporting